PROJECT: TRADER JOE'S

editor, producer, creative

The goal of this project was to create a 30 second commercial for a brand we believed needed more recognition. I chose to highlight Trader Joe's 2019 mission to remove 1 million pounds of plastic from their stores. I wanted the commercial to feel warm and uplifting, similar to the feeling you get walking through Trader Joe's, so I used 2D stop motion and grocery items (and a paper bag) to communicate that feeling.

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This one is quite cool :)

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