PROJECT: TRADER JOE'S
roles: editor, producer, creative
The goal of this project was to create a 30 second commercial for a brand we believed needed more recognition. I chose to highlight Trader Joe's 2019 mission to remove 1 million pounds of plastic from their stores. I wanted the commercial to feel warm and uplifting, similar to the feeling you get walking through Trader Joe's, so I used 2D stop motion and grocery items (and a paper bag) to communicate that feeling.
This one is quite cool :)